The author argues that the launch of the iPad with its tablet form factor will influence individuals to download comic books illegally because
a. it's free (obviously)
b. reading a comic would feel very much like reading a comic book directly
c. the iPad provides a much more appealing avenue to read comic through than simply downloading off of a computer monitor.
This problem is especially heightened due to the younger, more tech-savvy audiences the comic book industry is now targeting. This being said, the author proposes that comic book publishers "copy the people copying their products to save the industry," stating four steps that he believes must happen: