A new wave in movie theater technology is on the way this summer, and it will add a new feeling to the typical movie-goer experience. This concept, developed by D-box Technologies, is the gyrating seat. Viewers can now be pitched forward, juked side-to-side, and can rumble in the jungle. This moving seat can replicate the acceleration of gravity by twofold, exposing the watcher to a considerable amount of jolting. For the more sensitive viewers, there is the ability to dial down the movement so that your popcorn does not fly out of your mouth or hand. Just in time for blockbuster hits such as "Pirates of the Caribbean" and "Harry Potter and the Deathly Hallows- Part 2," companies are hoping that this new feature will promote people to leave the confines of their home and spend their discretionary income at the local theater. 50 theaters will receive the upgrade this summer and the customer will be charged a $8 premium, further exacerbating the rise in box office prices.
As mentioned by the article, watching the "Fast Five" fight with The Rock and Vin Diesel would be quite the experience. Now violence can be physically felt with the starring character and viewer simultaneously feeling weightlessness when the actor is thrown off a cliff. Combing this with 3-D, the companies basically have a theme park attraction since this is similar to the Spiderman ride at Island of Adventures. Although I like 3-D, I often cannot justify the premium, however a two hour ride through a well-crafted plot could tip me the other way. Imagining the abrupt shocks of a horror flick might scare me enough into actually paying to see one. Feeling the movement of the actors adds an illusion of reality that I will have to test for myself. It definitely beats paying $82 at Universal Studios for a 1-day park pass.