Sunday, May 8, 2011

"Gyrating at a Theater Near You"


A new wave in movie theater technology is on the way this summer, and it will add a new feeling to the typical movie-goer experience. This concept, developed by D-box Technologies, is the gyrating seat. Viewers can now be pitched forward, juked side-to-side, and can rumble in the jungle. This moving seat can replicate the acceleration of gravity by twofold, exposing the watcher to a considerable amount of jolting. For the more sensitive viewers, there is the ability to dial down the movement so that your popcorn does not fly out of your mouth or hand. Just in time for blockbuster hits such as "Pirates of the Caribbean" and "Harry Potter and the Deathly Hallows- Part 2," companies are hoping that this new feature will promote people to leave the confines of their home and spend their discretionary income at the local theater. 50 theaters will receive the upgrade this summer and the customer will be charged a $8 premium, further exacerbating the rise in box office prices.

As mentioned by the article, watching the "Fast Five" fight with The Rock and Vin Diesel would be quite the experience. Now violence can be physically felt with the starring character and viewer simultaneously feeling weightlessness when the actor is thrown off a cliff. Combing this with 3-D, the companies basically have a theme park attraction since this is similar to the Spiderman ride at Island of Adventures. Although I like 3-D, I often cannot justify the premium, however a two hour ride through a well-crafted plot could tip me the other way. Imagining the abrupt shocks of a horror flick might scare me enough into actually paying to see one. Feeling the movement of the actors adds an illusion of reality that I will have to test for myself. It definitely beats paying $82 at Universal Studios for a 1-day park pass.

6 comments:

  1. It seems that the movie theaters have recently found a way to integrate old technology into the hands of consumers. I believe this is the result of 3D film and synchronized seat movements becoming more affordable to those hoping to offer a state-of-the-art film to consumers for a mere premium of $8. The new price may seem high to some and unjustifiable in several cases, but I think several movies could benefit from bringing the reworked technology closer to the targeted audience.

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  2. eh, this really doesnt interest me that much. If I want to go to a theme park then that is what i will do. But when I go to the movie theaters all I want to do is sit back and relax and watch a movie. I would not pay for this at all, especially since movies are already quite expensive.

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  3. This reminds me of 'The Bugs Life' experience at Animal Kingdom (recent Kentucky Derby winner FYI) theme park at Disney. You sit there with your family and on the screen comes the stink bug who, then, lets off his namesake and underneath the chairs comes some stinky smell. I enjoyed this 'ride' much more than most of the others, because as someone who is easily nauseated the main rides always got me sick. This is why I am going to have to further agree with Trey. If I want a theme park roller coaster, I'll head to a Six Flags or something but leave my theater experience alone. I only get to go to a movie once or twice a year and would prefer not to spend it hurling over the can because Jack Sparrow wrecked his ship and capsized the entire theater row. Even still its an interesting move and one that I'm sure a lot of people will be intrigued by.

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  4. Moving seats and 3D effects have been around for a long time. I'm surprised it took this long to for mainstream movie theaters to incorporate them. Pirates of the Caribbean was originally a ride before it became a movie franchise, and I think it's a great idea to take it to the next level and turn it into both a ride and a movie. It's worth paying an extra $8 to at least try out this experience, but motion sickness is a legitimate concern, especially in a two-hour movie that's filmed almost entirely at sea.

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  5. This is awesome, it's like going to the theme park without having to wait in line and deal with rude ride attendants. Some of the greatest rides at Disney and Universal are the ones that feature a screen+moving seat combination. I'm truly excited to test out this gyrating seats, hopefully during Fast Five or some movie of that nature.

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  6. Summer blockbusters would be pretty cool, but what about the rest of the year? Would anybody have paid and extra $8 for The Social Network gyro seat? Or The Kings Speech?

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