Now, don't get me wrong. I want one. The mixer is pretty awesome. But, when I searched for similar products, but in superhero themes, nothing came up. Why can't I buy a Batman mixer? Is it because he's a man? Is it because "men don't cook or bake and woman do?" Or is it simply because no one has thought of such a cool idea? I have to wonder if this is leaning towards stereotyping women and their roles in society, or if it's simply because statistically speaking more women bake than men, so products should target women to gain as much profit as possible. In today's society we should be recognizing that gender roles are changing. There are male nurses, male cooks, and male secretaries, just as there are female cops, female judges, and female mechanics. We have gotten to the point where we have breached the gap between female jobs and male jobs.
So then why are superheroes and super-heroines still subject to these stereotypes in the products sold to us. Aside from comic books, these DC and Marvel characters have mass produced millions of action figures, costumes, props, etc. to target both a male and female audience. Yet, somehow it still comes back to gender stereotypes. My point is, I want a Wonder Woman and a Superman Kitchen Aid. Enough of the gender roles, or the "emasculation" of Superman if he was associated with baking.
So what do you think? Is this really an act of stereotyping? An act of profits and gains? Or have I simply not searched hard enough for a male hero themed mixer?