With the prevalence of big budget adaptations of popular comics, you would think that Hollywood would put some effort into reducing the sexism that tends to permeate the comic book industry. This summer, the Avengers movie, the super team-up movie that promises to be the culmination of the last few years of Marvel blockbusters, is due to release and I am quite excited to see it, as are many of the geek persuasion. However, from the trailer and poster, it seems to be quite lacking in the superheroine department. Of the 6 heroes of the film, only one is female (Black Widow played by ScarJo) and she is one of the only two who have not already had their own summer movie beforehand. The fact that there is a profound lack of comic book movies featuring a female hero (I can only think of Catwoman and Elektra, which were both awful) is endemic of Hollywood's lack of faith in actresses to carry films as the lead and the tendency of comics to center on one hero/ine. The fact that the only two superheroine movies have flopped is not because they can't be good, it's because they were poorly executed. Two data points doesn't prove a theory. The problem is that they don't keep trying. None of the Hulk movies have been excellent and several terrible, yet they keep trying because they believe it could work. They need to believe a superheroine could work.
As we have yet to see the movie itself, we cannot really judge the characters themselves, simply their representations on the poster. Joss Whedon, who gave us Buffy and Firefly, is the director, so there may be hope yet.