“Why would they even make something like this?”
The answer to the question proposed by the last mom in the commercial appears to be simple. For any of us who have witnessed the evolution of video games from the mid-1990s to now, the increase in violence in video games appears to be linear. The breakthroughs in gaming technology seem to most often occur in the most violent of games in the market. As developers find ways to animate their most convoluted dreams and unquenchable thirst for violent scenes, it seems as though the public is in some ways becoming the victim. Violence has always been a prominent portion of civil society and American textbooks on history rarely hesitate to point out how violence has shaped the world as it stands today. As a result, it comes as no great surprise that teens and young adults are snatching up these horrifically violent games filled with gore and broadcast on televisions with increasing levels of vividness. The terms ‘revolting’ and ‘violent’ are all it takes to sell a game these days, and I think that marketing companies are beginning to realize that games crave the increasingly complex violence that appears in shooter games.
Reading the reviews for the game and viewing several demos, I have gathered that Dead Space 2 serves no other purpose than the portrayal of killing, bloodshed, and sophisticated weaponry. The short commercial above seems to highlight all the things that make this game great, which is that it draws cringes from mothers who fail to understand why a game would need this level of gore. Ultimately, the main objective is to dismember individuals who have become hosts to alien organisms. It seems the days of simply shooting aliens have receded into mere memories, and it has become essential to dismember aliens in order to stop infestations and invasions. Since imposing such a cruel death on humans seems taboo in society, it seems that aliens and other fictitious creatures with human-like characteristics have simply become ways to express our most creative means of murder.
The short answer to why developers would make games like this… ‘Because they can.’