Kanye West creates a story that attacks the matter of industry in both the second and third verses. In the second verse, the concept is tied to the narrator's "road to riches", as they partake in different activities in response to societal reactions. Such competition in the industry leads the narrator to also be competitive, just to note to others that "you ain't up on this." Thus, the narrator loses the opportunity to perform actions for the simplicity of one's own desire, rather to establish a hierarchy of which they dominate. In the third verse, the most influential line seems to be "and a white man get paid off all of that." Thus, no matter how much individuals seem to succeed in life, it seems that the white man has a hand in part of this success (benefiting without any effort).
Through this song, in its entirety, Kanye West creates a story that inevitably sends a wake-up call to all those on the "road to riches", to forewarn them that sacrifices will be made to follow success as the industry portrays. But does all fall down as the title suggests? Is Kanye referencing success by the industry as "all" that one can achieve in life? There is an ambiguity to what Kanye references in the title of this song as "all", and I would like to get an idea of what you guys believe this reference is explicitly.
Lyrics can be found underneath the YouTube video in this link: http://www.youtube.com/watch?v=ihpcN_vns0k